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Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

Priceagent
Priceagent
Jan 21, 2026
Price Studies
The Price of Motivation: New year's resolutions lowers willingness to pay

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

The Price of Motivation: New year's resolutions lowers willingness to pay
Priceagent
Jan 29, 2026
Price Studies
Smarter pricing, better promotions: why precision beats big discounts

Smarter pricing, better promotions: why precision beats big discounts

How to design discounts that actually change buyer behavior.

Smarter pricing, better promotions: why precision beats big discounts
Priceagent
Nov 28, 2025
Sales & Marketing

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The role of AI in modern pricing strategy
Competitive Pricing
November 26, 2025
September 17, 2024

The role of AI in modern pricing strategy

Where AI delivers in pricing and where human input still matters most.

How Analytics Can Transform Your Business
Pricing Fundamentals
March 11, 2025
September 13, 2024

How Analytics Can Transform Your Business

Learn how data-driven pricing can transform your business. Discover the benefits of

How to Price Gift Items Using Value-Based Pricing: Navigating the Challenges
Value-Based Pricing
March 11, 2025
September 9, 2024

How to Price Gift Items Using Value-Based Pricing: Navigating the Challenges

Discover how value-based pricing can help you set optimal prices for gift items by t

Seven Pricing Strategies to Drive Accelerated Subscription Growth
Sales & Marketing
March 14, 2025
August 1, 2024

Seven Pricing Strategies to Drive Accelerated Subscription Growth

Proven techniques by leading subscription businesses employ to maximize subscription

Revenue Management Best Practices for Multi-Product Organizations
Sales & Marketing
March 11, 2025
July 29, 2024

Revenue Management Best Practices for Multi-Product Organizations

Proven frameworks top revenue strategists employ to align cross-functional teams & e

Using Price Thresholds to Maximize Conversion While Protecting Margins
Value-Based Pricing
March 14, 2025
July 26, 2024

Using Price Thresholds to Maximize Conversion While Protecting Margins

Learn techniques pricing strategists employ to establish intelligent price floors th

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