Former Walmart and Cint executives join Priceagent’s board to fuel pricing innovation

Philip Carls and Oscar Carlsson join Priceagent’s growing team to help deliver smarter pricing for brands worldwide

STOCKHOLM, SWEDEN -  20 May 2025 -  Priceagent, the platform rewriting the rules of pricing strategy, has appointed two seasoned executives to its board of directors: Philip Carls, a pricing leader with experience at Amazon and Walmart; and Oscar Carlsson, a research technology product innovator who helped to scale Cint through international expansion and IPO.

These appointments come as Priceagent continues its mission to democratize pricing insights for brands worldwide. With millions of data points across 130+ markets and a proprietary algorithm perfected over a decade, the platform is attracting major interest from enterprises seeking fast, confident, repeatable pricing decisions.

“I’m really happy to welcome Philip and Oscar to the board. Philip understands the pricing puzzle from the inside, and Oscar sees exactly where product, data, and business converge. Together, they bring rare expertise that will strengthen every part of our business," said Robert Tinterov, co-founder and CEO of Priceagent. “With their guidance, we’re not just building a better platform, we’re delivering pricing tools that give our customers sharper insights, quicker decisions, and the ability to adapt faster to market shifts."

Philip Carls has deep expertise in pricing, analytics, and marketing across retail and e-commerce. At Walmart, he designed the pricing strategy that helped establish the company as the largest U.S. grocer. At Symantec, he drove a 10% increase in global revenue through pricing optimization. As Head of EU Pricing at Amazon, he led the company’s largest profit initiative in 2022, adding over $250M annually. Most recently, he was VP of Pricing and Assortment at AUTODOC. His approach combines data science, cross-functional rigor, and real-world GTM understanding to deliver pricing outcomes that stick.

Carls said, "I have spent my career solving pricing challenges at large brands, so I immediately recognized the power of Priceagent. This platform does in minutes or hours what used to take weeks and cost more than $100,000. It’s fast, scalable and grounded in real willingness-to-pay, something I wish I had in my previous positions. I’m excited to help bring this capability to every company that wants to price smarter.”

Oscar Carlsson, who originally joined Priceagent as an advisor in 2024, has since deepened his involvement, now serving as both a board member and interim Chief Product Officer. A veteran technologist and growth strategist, Carlsson helped lead research technology pioneer Cint from early-stage startup to global IPO, guiding product strategy, international expansion, and multiple acquisitions. His decision to invest in Priceagent and take an executive role reflects his strong conviction in the platform’s disruptive potential.

Carlsson said, "Priceagent has built a platform that democratizes advanced pricing insights, bringing the kind of data and tools once reserved for global consultancies into the hands of everyday decision-makers. That’s why I went from advisor to investor to interim CPO. I believe in what they’re building and where it’s going."