FAQ: Frequently Asked Questions

Priceagent is a willingness-to-pay platform for pricing intelligence. It runs pricing studies with real, validated buyers and turns their willingness-to-pay data into a high-resolution demand and revenue curve — showing exactly how much your market will pay, where demand drops off, and where margin is being left on the table. Studies run in hours rather than weeks, so pricing intelligence becomes an operating practice rather than an annual project.

A traditional market intelligence firm typically delivers a one-time engagement — long timeline, high cost, static report. Priceagent delivers continuous willingness-to-pay measurement through a self-serve platform. You launch studies in minutes, get results in hours, and re-measure as often as needed. The data is forward-looking — what buyers will pay — rather than retrospective. And because the same proprietary methodology runs every study, results from different points in time are directly comparable.

Anything with a price. Customers run studies on physical consumer goods (kitchen appliances, beverages, books), digital products (apps, subscriptions, games), services (travel, telecom, financial services), B2B offerings, and bundled or tiered offerings. Our Predictive Demand Engine (PDE) methodology works for one-time purchases, recurring subscriptions, premium variants, and feature-based upgrades. The only requirement is that buyers can meaningfully form a willingness-to-pay opinion about the offering.

Yes. Priceagent supports B2B studies through both the standard platform and bespoke survey instrumentation for complex B2B logic. The platform's targeting capabilities reach decision-makers in specific industries, company sizes, and roles. For complex enterprise B2B environments — multi-stakeholder buying processes, custom pricing structures, niche product categories — Priceagent's PDE experts can engineer custom studies on Enterprise plans while preserving the core methodology.

Priceagent uses a contextually-framed survey followed by price-threshold questions. Before reaching the price questions, respondents configure their primary use case, prioritize the features that matter most to them, and select preferred brands and channels, so their thresholds reflect the version of the product they actually want. The thresholds feed Priceagent's Predictive Demand Engine, which builds a continuous demand curve, a revenue curve and identifies the exact price coordinates where revenue and demand peak.

Both methods ask similar four-threshold price questions, but Priceagent processes the responses very differently. Van Westendorp PSM intersects four frequency curves to suggest a "range of acceptable prices": a window of prices. Priceagent's Predictive Demand Engine treats each respondent's range as a continuum of viable purchase points and aggregates them into a high-resolution demand curve, identifying exact price coordinates including price walls and price plateaus. PSM gives you a range; Priceagent gives you a coordinate.

Conjoint Analysis infers feature importance by forcing respondents to choose between bundles at fixed price points. Priceagent measures absolute monetary value through direct interval input, with respondents typing the actual prices they would pay, not selecting pre-defined price points. The PDE is unbounded by pre-set price levels, so it can identify a price wall at $17.90 that a fixed-level conjoint study at $15/$20 would smooth over.

Because each Priceagent respondent contributes a continuous price range rather than a single data point. When a respondent identifies $10 as too low and $20 as too high, the PDE treats them as a viable buyer at every price between: generating dozens or hundreds of data points from a single response. This continuous range modeling effectively multiplies the statistical power of the sample, which is why the PDE achieves 95% statistical significance with 400 qualified respondents.

Price Check is the fast, streamlined study type for day-to-day pricing decisions — testing an individual product, validating a price before launch, or running a quick comparison. Topline demand and revenue curves arrive in under an hour. Price Discovery is the deep, comprehensive study for high-stakes decisions: major launches, annual reviews, complex market positioning. It includes segmentation analysis, demographic filtering, value-driver analysis, and competitive benchmarking. Price Check is available on every plan from Starter; Price Discovery is on Professional and Enterprise.

Most Price Check studies complete within hours from launch to first results. Price Discovery studies typically run a few hours to a week depending on respondent target and audience targeting complexity. Custom enterprise studies, with bespoke survey instrumentation for specialized B2B logic, can take longer due to a narrow target group.

Yes. Priceagent supports linguistic localization and currency normalization, deploying surveys in respondents' native language and local currency. This isn't translation alone — the psychological framing of each question is preserved across languages, so price thresholds remain contextually anchored. The 300M+ verified buyer panel reaches respondents in over 130 countries.

Standard Price Check and Price Discovery surveys use a fixed question structure designed to maintain data integrity and statistical comparability -- the introduction is editable, but the core questions are not. For studies that need bespoke survey instrumentation; complex B2B environments, niche product categories, or specialized methodology, Priceagent's PDE experts create custom surveys on Enterprise plans while preserving the core methodology.

Our respondents are sourced through partnerships with industry-leading panel providers, with global panels of over 300 million verified buyers across 130+ countries. Respondents are validated buyers, meaning every participant is verified, with feedback grounded in genuine purchase behavior. Targeting is precise: you reach your exact audience, not just any respondents.

Real people. Priceagent's methodology depends on real consumer signals — the standard is "real consumers, zero noise, targeted at scale". AI plays a role in survey design, quality assurance, and result interpretation, but the underlying willingness-to-pay data comes entirely from validated human respondents.

Through multi-layered quality assurance. Respondents are pre-validated through panel partners. During the study, behavioral auditing tracks completion time and disqualifies "speeders" whose responses don't reflect considered choice. Pattern recognition removes "donkey inputs" — numerical fallacies and repetitive sequences. Illogical answers, such as a minimum price higher than the maximum, are disqualified directly. Quality control is automated and runs at the moment of capture.

Yes — this is one of the most common use cases. Pre-launch studies validate willingness to pay among the target audience, identify the features that drive the WTP, and pinpoint the optimal launch price before commitment. This means you can focus your product development on what your audience actually values. Forward-looking pricing data is particularly valuable here because there's no historical sales data to learn from.

Yes. A price increase study identifies whether your current price sits in a price plateau (room to raise) or just below a price wall (raising the price would trigger a sharp demand drop). The output shows exactly how much margin you can capture without losing volume — and at what specific price the curve breaks. Most Priceagent studies reveal a 15% revenue increase potential without sacrificing sales volume.

Yes. Channel preference becomes a filter for the demand curve, showing how WTP shifts when buyers prefer one channel over another (e.g. retail versus direct-to-consumer, or social commerce versus e-commerce). This data directly supports channel-specific pricing strategies, regional pricing, and platform comparisons across, for example, Facebook versus Instagram.

Plans start at $228/month (Starter, paid annually) and scale to $912/month (Professional) and $1,600/month (Enterprise). Each tier expands what you can do: Price Check is on every plan; Price Discovery is on Professional and Enterprise; custom surveys and expert support are Enterprise.

Yes. A free trial is available so you can explore the platform and run a study before committing to a plan. Sign up to get started.

No. Priceagent is fully self-serve through the web platform — no integration is required to launch studies, collect responses, or view results. The platform handles survey generation, panel access, data collection, and interpretation end-to-end.