Webinar: Stop Guessing Your Price. Start Measuring Willingness to Pay.

If pricing is part of your job, you are not short of data. Sales history, margins, competitor price lists, win and loss records. None of it answers the question that decides your next price: what would your customers actually pay?

Launching a new product, reviewing existing prices, restructuring packages, entering a new market, lifting revenue without giving up volume. The same question sits underneath every one of those decisions. What is the price your market will accept?

Join Robert Tinterov for 30 minutes on how companies answer that question with real buyer data, using a platform built for willingness to pay studies. Expect a live walkthrough of the Priceagent Platform and examples from customer engagements, not pricing theory.

What You Will See

The Priceagent Platform, Live: A walkthrough of how buyer responses become pricing intelligence you can act on, from study setup through to the demand curve and the revenue curve.

Real Examples From Customer Engagements: Where demand hits a Price Wall, where it flattens into a Price Plateau, and what those shapes tell you about the price your market will accept.

From One-Off Projects to Always-On Pricing Intelligence: Running a pricing study used to mean an expensive consulting engagement and a wait of several weeks. See what changes when you can run one whenever the question comes up.

The Predictive Intelligence Behind the Numbers: A practical introduction to how the Predictive Demand Engine reads demand and points commercial teams toward better informed pricing decisions.

Willingness to Pay That Stays Current: Markets move, products change, buyers change their minds. See how willingness to pay insights update as that happens, rather than aging in a slide deck.

Why Attend

In 30 minutes you will get:

• A clear understanding of what Priceagent does
• A live demonstration of the Platform
• Real examples from customer engagements
• An introduction to measuring willingness to pay at scale
• Ideas for how your own company could use WTP data in its pricing decisions

No pricing theory. No generic presentation. Thirty minutes on the technology, the Platform, and what real buyer data says about your price.

Who Should Attend

This session is built for people who own a price or answer for the revenue it produces. Founders and CEOs setting prices without data behind them. Pricing managers who need to quantify the gap between two offerings. CFOs and CMOs weighing a price change. Insights managers sitting on qualitative feedback they cannot yet turn into a number.

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About Robert Tinterov

Robert Tinterov is the Founder and CEO of Priceagent.

He has been part of 500+ customer engagements in markets around the world, helping companies understand their customers' willingness to pay and find opportunities to improve pricing. That work has generated millions in additional profit for clients through better informed pricing decisions.

Robert founded Priceagent to bring the same methodology into a scalable platform, making pricing intelligence faster and easier to reach for commercial teams.

Josefin Håkanson, Product at Priceagent, hosts both sessions.

Frequently Asked Questions

What is the difference between the two sessions?

Nothing. The same content runs twice so people in Europe and North America can both attend at a reasonable hour.

Is this a product demo or a pricing course?

It is a live look at the Priceagent Platform, with real customer examples. You will see the product working on actual buyer data rather than a theoretical pricing framework.

What is willingness to pay?

Willingness to pay (WTP) is the highest price a buyer will accept for a product before choosing not to buy. Priceagent measures it with verified buyers at exact price coordinates, which produces a demand curve and a revenue curve for your offering.

Do I need pricing experience to follow along?

No. The session is built for commercial teams making pricing decisions, not for pricing specialists.

Will there be a recording?

Yes, it will be sent out to everyone attending after the webinar is done.

I want to know more! 

Learn everything on our FAQ Page

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