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Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

Insights Pricing Strategy Case Study: Edrington & Priceagent

Insights Pricing Strategy Case Study: Edrington & Priceagent

How Edrington uses data to master pricing in Sweden’s retail monopoly

Priceagent
Priceagent
Apr 1, 2026
April 1, 2026
Sales & Marketing
Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent appoints Jonas Eliasson to lead global sales, boosting commercial execution.

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales
Priceagent
Feb 17, 2026
Company News & PR
The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

The Price of a Deal: Why discounting may be solving the wrong problem
Jonas Eifrém Strinnholm
Feb 16, 2026
Price Studies
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The sustainability pricing gap: What customers say vs what they pay
Premium Pricing
February 16, 2026

The sustainability pricing gap: What customers say vs what they pay

Why green claims rarely justify a higher price and what to do instead.

What most pricing strategies miss and why that’s a problem
Company News & PR
February 16, 2026

What most pricing strategies miss and why that’s a problem

The pricing blind spot too few teams are addressing.

From chaos to confidence: Rethinking your annual pricing review with future demand signals
Value-Based Pricing
February 16, 2026

From chaos to confidence: Rethinking your annual pricing review with future demand signals

Turn pricing reviews into a forward-looking, strategic growth engine.

Tidigare toppchefer från Amazon, Walmart och Cint ansluter till Priceagents styrelse för att driva innovation inom prissättning
Company News & PR
February 16, 2026

Tidigare toppchefer från Amazon, Walmart och Cint ansluter till Priceagents styrelse för att driva innovation inom prissättning

Philip Carls och Oscar Carlsson stärker Priceagents styrelse

Your price is too low, and here’s how to find out
Value-Based Pricing
February 16, 2026

Your price is too low, and here’s how to find out

Find your price plateaus and walls, and raise prices without losing volume.

Priceagent tar in 550.000 USD i såddfinansiering för att eliminera gissningar i prissättning
Company News & PR
February 16, 2026
May 6, 2025

Priceagent tar in 550.000 USD i såddfinansiering för att eliminera gissningar i prissättning

Priceagent raises $550.000 to scale self-serve pricing tests in minutes.

Don't just set a price: quantify the value of every feature with forward-looking customer data.

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