Articles

Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

Priceagent
Priceagent
Jan 21, 2026
Price Studies
The Price of Motivation: New year's resolutions lowers willingness to pay

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

The Price of Motivation: New year's resolutions lowers willingness to pay
Priceagent
Jan 29, 2026
Price Studies
Smarter pricing, better promotions: why precision beats big discounts

Smarter pricing, better promotions: why precision beats big discounts

How to design discounts that actually change buyer behavior.

Smarter pricing, better promotions: why precision beats big discounts
Priceagent
Nov 28, 2025
Sales & Marketing

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Your price is too low, and here’s how to find out
Value-Based Pricing
May 20, 2025

Your price is too low, and here’s how to find out

Priceagent tar in 550.000 USD i såddfinansiering för att eliminera gissningar i prissättning
Company News & PR
May 6, 2025
May 6, 2025

Priceagent tar in 550.000 USD i såddfinansiering för att eliminera gissningar i prissättning

What happens to pricing when consumer confidence falls
Pricing Fundamentals
May 5, 2025

What happens to pricing when consumer confidence falls

What happens to pricing when customer confidence starts to slip.

Value-based pricing vs. Cost-plus pricing: Which strategy drives better results?
Value-Based Pricing
October 28, 2025
March 21, 2025

Value-based pricing vs. Cost-plus pricing: Which strategy drives better results?

How value-based pricing outperforms cost-plus in modern markets.

The role of AI in modern pricing strategy
Competitive Pricing
November 26, 2025
September 17, 2024

The role of AI in modern pricing strategy

Where AI delivers in pricing and where human input still matters most.

How Analytics Can Transform Your Business
Pricing Fundamentals
May 5, 2025
September 13, 2024

How Analytics Can Transform Your Business

Learn how data-driven pricing can transform your business. Discover the benefits of

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