The Pricing Intelligence Platform That Answers 'How Much?'
Most pricing decisions are based on gut feel, historical sales data, or what competitors seem to charge. Other platforms can tell you who wants to buy, and what they want — but not how much. Priceagent's unique Predictive Demand Engine (PDE) gives you the intelligence to answer that: forward-looking buyer data from real customers, so you know exactly how much your market will pay before you set a price.
What is Priceagent?
The Priceagent Platform is a pricing intelligence system telling you exactly what real buyers will pay, and for what, based on our Predictive Demand Engine (PDE). This means you can stop guessing, and start setting prices with confidence. Unlike backward-looking point-of-sale data, Priceagent collects forward-looking data directly from verified buyers across 300M+ consumers in 130+ countries.
The result: you walk into every pricing decision knowing what your market will bear — not just what it bore last quarter. Priceagent answers the question other platforms can't: how much.
The PDE is Priceagent's proprietary methodology for turning buyer responses into a clear view of what your market will pay, and where revenue peaks. Unlike traditional methods like Van Westendorp or conjoint analysis, the PDE is designed for speed and scale - delivering statistically valid results in hours, not moths.
See what drives profit before you move
Priceagent turns real buyer input into clear demand and revenue curves, revealing how adoption changes with price. Before making a single change.
Real buyer insight
Capture genuine market response, not historical noise. Every curve reflects what buyers say today.
Complete demand and revenue curves
See the full picture of how demand and revenue evolve, uncovering stable zones, break points, and profit drivers.
Decision clarity
Move fast with visible pricing signals you can trust, turning market response into confident action.
Two workflows, one engine
Priceagent adapts to your pace and purpose. Run a quick test to stay in sync with the market, or go deep when strategy calls for precision. Both powered by the same demand intelligence. Always real, always fast.
Price Check
Your Daily Market Pulse: Stop Wondering
Get a clear answer on what buyers will pay for a specific product or feature in hours - so you can move fast without moving blind.
Usecase examples: validating a price before launch, testing variants (A/B tests), quick gut-checks before e.g. a board meeting.
Price Discovery
Your Complete Market Map
Understand not just what buyers will pay, but why and for what; which segments, channels, and product attributes drive the most value. Come out of a study knowing exactly where your pricing leverage is.
Usecase examples: portfolio pricing, product development decisions, new categoryor region entry, feature bundling decisions, premium tier justification.
Custom Studies
For complex markets and high-stakes decisions that standard tools weren't built for. Work with our team to design a study from the ground up — and walk away with pricing recommendations you can stake a strategy on.
Usecase examples: enterprise pricing transformations, multi-product architectures, and B2B pricing with layered decision-makers.
Launch in minutes
No expertise needed. AI handles setup. Just describe your product and launch.
Full demand & revenue, visualized
See where demand peaks, plateaus, or drops. Price with precision, not guesswork.
Find your value drivers
Reveal what drives willingness to pay across features, channels, competitors, and behaviour.
Segment and compare
Explore price sensitivity across regions, personas, or tiers. Visually and fast.
Interactive insights
Get results within hours, visualised for easy comparison and decision-making, with AI highlighting key insights.
Audience options, built in
Test with your users or ours—300M+ global panel included for instant reach.
How to Launch a Priceagent Study
Define Study & Launch in Minutes
Add your product, attributes, and target buyers. AI-assisted setup builds your study automatically, so you can go from idea to launch fast.
Relax While We Collect Buyer Signals
Reach verified buyers worldwide or test with your own customers. Every response is quality-checked to ensure accurate, real-market input.
Analyze Your Willingness to Pay Insights
See how demand and revenue shifts across price points. We help you identify crucial price points, analyze the results and understand profit drivers.
Built for every pricing moment
Product Teams
Plan features and launch with precision. See how customers value each feature and variant before you ship. Priceagent reveals price walls and demand shifts so you can choose the right price, test scenarios in hours, and launch with confidence. No consultants. No guesswork.
Validate product launches
Find the right entry point to balance adoption, revenue, and positioning goals.
Test feature value drivers
See which attributes shift demand most, and use that to guide packaging or tiering.
Find adoption barriers
Find price walls and break points that stall adoption over the product lifecycle.
Marketing teams
See how demand shifts across campaigns, tiers, and offers in real time. Priceagent turns real buyer data into clear guidance so you design promos, bundles, and messaging that win without racing to the bottom, selling the right price to the right audience at the right moment.
Test positioning
Confirm if brand messages or attributes, like “eco-friendly,” carry a price premium.
Optimize promotions
Test whether discounts create incremental volume, or simply give money away.
Adapt pricing by channel
Adjust strategy for retail, e-commerce, and direct sales based on buyer response.
Leadership & Strategy
Make pricing a shared source of truth with one data-driven foundation across finance, product, and marketing, grounded in real market response. Skip opinion battles and consultant delays and see how pricing drives growth with instant, transparent insight.
See revenue impact
Compare revenue outcomes for small price moves, then select the plan that meets targets.
Model risk & thresholds
Pinpoint safe ranges and breaking points when prices move under market pressure.
Validate big moves
Decide where to expand, how to price across channels, and when to adjust your pricing.
Why Priceagent?
Set the right price, increase revenue, and stay competitive. Turn pricing into a growth engine.
Fast insights
Get results within 24 hours and act before the market shifts.
Self-serve & easy
Launch tests and analyze data without external support.
Proven accuracy
Built on a proprietary algorithm trusted by global brands.
Actionable data
Dashboards highlight revenue opportunities, no guesswork.
Scalable & global
Tap into 300M+ real buyers to validate new markets.
Secure & private
Full control over your pricing data, nothing stored or shared.
The signals that shape your pricing decisions
Every pricing study in Priceagent reveals patterns that show how buyers respond, helping you understand where to hold, where to move, and where to grow.
Price Plateaus
Price ranges where demand stay steady. Your room to move without losing momentum.
Price Walls
Thresholds where demand drops sharply, showing how far you can push before demand falls.
Profit Drivers
The prices that maximise both demand & revenue. Your clearest view of value alignment.
