Articles

Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

Priceagent
Priceagent
Jan 21, 2026
Price Studies
The Price of Motivation: New year's resolutions lowers willingness to pay

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

The Price of Motivation: New year's resolutions lowers willingness to pay
Priceagent
Jan 29, 2026
Price Studies
Smarter pricing, better promotions: why precision beats big discounts

Smarter pricing, better promotions: why precision beats big discounts

How to design discounts that actually change buyer behavior.

Smarter pricing, better promotions: why precision beats big discounts
Priceagent
Nov 28, 2025
Sales & Marketing

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Unlocking Success with Direct-to-Consumer Marketing
Sales & Marketing
May 5, 2025
October 17, 2023

Unlocking Success with Direct-to-Consumer Marketing

Unlock the potential of Direct-to-Consumer marketing with our comprehensive guide. E

Guide on Effective Competitive Pricing Strategies
Competitive Pricing
May 5, 2025
October 16, 2023

Guide on Effective Competitive Pricing Strategies

Boost profits with expert insights on competitive pricing. Discover strategies, case

Exploring Tiered Pricing Strategies
Premium Pricing
May 5, 2025
October 11, 2023

Exploring Tiered Pricing Strategies

Discover how tiered pricing can propel your business to new heights. Explore differe

A New Way to Test Creative and Optimize Brand Messaging
Sales & Marketing
May 5, 2025
October 4, 2023

A New Way to Test Creative and Optimize Brand Messaging

Discover a groundbreaking approach to advertising effectiveness, using pricing insig

Amazon pricing strategy: How to set the right price for your products
Competitive Pricing
November 3, 2025
September 27, 2023

Amazon pricing strategy: How to set the right price for your products

How to price your products on Amazon without racing to the bottom.

Exploring the Meaning of Recurring Payments and Annual Recurring Revenue
Advanced Pricing Tactics
May 5, 2025
September 22, 2023

Exploring the Meaning of Recurring Payments and Annual Recurring Revenue

Explore the world of recurring payments, understand their meaning, uncover their sig

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