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Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

Priceagent
Priceagent
Jan 21, 2026
Price Studies
The Price of Motivation: New year's resolutions lowers willingness to pay

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

The Price of Motivation: New year's resolutions lowers willingness to pay
Priceagent
Jan 29, 2026
Price Studies
Smarter pricing, better promotions: why precision beats big discounts

Smarter pricing, better promotions: why precision beats big discounts

How to design discounts that actually change buyer behavior.

Smarter pricing, better promotions: why precision beats big discounts
Priceagent
Nov 28, 2025
Sales & Marketing

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Revenue Growth Formula and Optimal Pricing
Competitive Pricing
May 5, 2025
November 10, 2023

Revenue Growth Formula and Optimal Pricing

Discover the essential pricing formulas that propel revenue growth. Uncover insights

Reducing SaaS Churn: A Customer-Centric Guide
Value-Based Pricing
May 5, 2025
November 9, 2023

Reducing SaaS Churn: A Customer-Centric Guide

Discover how adopting a customer-centric approach can effectively reduce SaaS churn.

Understanding Minimum Advertised Price - The Secret to Customer-Centric Marketing
Sales & Marketing
May 5, 2025
November 6, 2023

Understanding Minimum Advertised Price - The Secret to Customer-Centric Marketing

Elevate your business with a customer-centric approach to Minimum Advertised Price (

The Power of Customer Satisfaction in Driving Willingness to Pay
Value-Based Pricing
May 5, 2025
November 3, 2023

The Power of Customer Satisfaction in Driving Willingness to Pay

Unlock the revenue-boosting potential of customer satisfaction. Explore the connecti

Understanding Customer Needs Analysis and Its Role in Value-Based Pricing
Value-Based Pricing
May 5, 2025
October 28, 2023

Understanding Customer Needs Analysis and Its Role in Value-Based Pricing

Understanding what your customer needs and want is key in business success. Learn ho

Competitive Pricing: A Comprehensive Guide
Competitive Pricing
May 5, 2025
October 25, 2023

Competitive Pricing: A Comprehensive Guide

Boost profits with expert insights on competitive pricing. Discover strategies, case

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