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Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

Priceagent
Priceagent
Jan 21, 2026
Price Studies
The Price of Motivation: New year's resolutions lowers willingness to pay

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

The Price of Motivation: New year's resolutions lowers willingness to pay
Priceagent
Jan 29, 2026
Price Studies
Smarter pricing, better promotions: why precision beats big discounts

Smarter pricing, better promotions: why precision beats big discounts

How to design discounts that actually change buyer behavior.

Smarter pricing, better promotions: why precision beats big discounts
Priceagent
Nov 28, 2025
Sales & Marketing

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What a $5 price wall in water tells us about premium brands
Company News & PR
September 5, 2025
September 4, 2025

What a $5 price wall in water tells us about premium brands

Liquid Death shows pricing power is real, but even icons hit a $5 wall.

Priceagent appoints Chris Clement as North America Customer Development lead
Company News & PR
November 17, 2025
August 27, 2025

Priceagent appoints Chris Clement as North America Customer Development lead

Veteran pricing and shopper insights leader to drive North American growth

Trump Mobile’s $47 plan: What the data really says
Case Spotlights
August 19, 2025

Trump Mobile’s $47 plan: What the data really says

Analysts called it a gimmick. The numbers could tell a very different story.

Telness Tech och Priceagent samarbetar för smartare prissättning hos telekomoperatörer
Company News & PR
August 13, 2025

Telness Tech och Priceagent samarbetar för smartare prissättning hos telekomoperatörer

Samarbetet gör att MVNO:er kan lansera snabbare och öka intäkterna genom efterfrågebaserad prissättning.

AI pricing in airlines raises big questions. Here's what we told The Independent
Competitive Pricing
July 21, 2025

AI pricing in airlines raises big questions. Here's what we told The Independent

Priceagent’s Philip Carls weighs in on the risks of AI-powered flight pricing

Why cutting costs isn’t cutting it: The untapped power of pricing
Pricing Fundamentals
July 18, 2025

Why cutting costs isn’t cutting it: The untapped power of pricing

Pricing, not cost-cutting, is the sharpest lever for profit growth.

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