Articles

Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

Priceagent
Priceagent
Jan 21, 2026
Price Studies
The Price of Motivation: New year's resolutions lowers willingness to pay

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

The Price of Motivation: New year's resolutions lowers willingness to pay
Priceagent
Jan 29, 2026
Price Studies
Smarter pricing, better promotions: why precision beats big discounts

Smarter pricing, better promotions: why precision beats big discounts

How to design discounts that actually change buyer behavior.

Smarter pricing, better promotions: why precision beats big discounts
Priceagent
Nov 28, 2025
Sales & Marketing

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Competitive Pricing: Friend or Foe?
Competitive Pricing
May 5, 2025
February 21, 2024

Competitive Pricing: Friend or Foe?

Ditch the price-match trap! Learn how value-based pricing empowers you to charge wha

Demystifying Premium Pricing: The Value-Based Pathway to Success
Premium Pricing
May 5, 2025
February 19, 2024

Demystifying Premium Pricing: The Value-Based Pathway to Success

Learn how value-based pricing unlocks the power of premium offers, attracting loyal

Cracking the Code with Online Consumer Panels
Value-Based Pricing
May 5, 2025
February 17, 2024

Cracking the Code with Online Consumer Panels

Ditch guesswork, embrace data! Learn how online consumer panels unlock customer perc

Competitive Pricing: Mastering the Chess Game in a Value-Driven Market
Competitive Pricing
May 5, 2025
February 15, 2024

Competitive Pricing: Mastering the Chess Game in a Value-Driven Market

Don't get trapped in the competitive pricing trap! Learn value-based pricing and get

Revenue Entry Reimagined: Streamlining Processes for Value-Based Pricing
Value-Based Pricing
May 5, 2025
February 13, 2024

Revenue Entry Reimagined: Streamlining Processes for Value-Based Pricing

Stuck in manual revenue entry hell? Unlock the profitability potential of pricing wi

Cutting Out the Middleman: Value-Based Pricing in Direct-to-Consumer Marketing Strategies
Value-Based Pricing
May 5, 2025
February 11, 2024

Cutting Out the Middleman: Value-Based Pricing in Direct-to-Consumer Marketing Strategies

In the crowded DTC market, traditional pricing falls short. Discover how to increase

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