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Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

Smarter pricing, better promotions: why precision beats big discounts

How to design discounts that actually change buyer behavior.

Priceagent

Nov 28, 2025

Sales & Marketing

Priceagent appoints serial entrepreneur Emanuel Lipschütz as Chairman to lead next phase of global expansion

New Chairman brings scale-up rigor to support rapid global expansion

Priceagent launches new platform and plans, putting pricing within reach of every team

Launch of new plans and free trial gives every business instant access to demand and revenue insights

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The Role of Psychological Pricing in Boosting Sales and Customer Perception

Competitive Pricing

March 11, 2025

June 11, 2024

The Role of Psychological Pricing in Boosting Sales and Customer Perception

Discover the impact of psychological pricing on sales and customer perception. Explo

How AI and Machine Learning Are Revolutionizing Pricing Strategies

Competitive Pricing

March 11, 2025

June 8, 2024

How AI and Machine Learning Are Revolutionizing Pricing Strategies

Discover how AI & Machine Learning are transforming pricing strategies. Learn how Pr

Mastering Pricing Strategies Throughout the Product Life Cycle

Competitive Pricing

March 11, 2025

June 5, 2024

Mastering Pricing Strategies Throughout the Product Life Cycle

Discover effective pricing strategies for every stage of the product life cycle. Lea

Value-Based Pricing

March 11, 2025

May 31, 2024

How to Transition from Cost-Plus to Value-Based Pricing: A Step-by-Step Guide

Discover a comprehensive guide to transitioning from cost-plus to value-based pricin

Value-Based Pricing

March 11, 2025

May 28, 2024

Maximizing Profits with Value-Based Pricing: Real-World Success Stories

Discover how companies like Apple, Tesla, Marriott, and Salesforce use value-based p

Value-Based Pricing

March 11, 2025

May 25, 2024

The Power of Value-Based Pricing: How to Set Prices Your Customers Are Willing to Pay

Discover how value-based pricing can boost your business by setting prices that alig

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