Articles

Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

Priceagent
Priceagent
Jan 21, 2026
Price Studies
The Price of Motivation: New year's resolutions lowers willingness to pay

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

The Price of Motivation: New year's resolutions lowers willingness to pay
Priceagent
Jan 29, 2026
Price Studies
Smarter pricing, better promotions: why precision beats big discounts

Smarter pricing, better promotions: why precision beats big discounts

How to design discounts that actually change buyer behavior.

Smarter pricing, better promotions: why precision beats big discounts
Priceagent
Nov 28, 2025
Sales & Marketing

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The Art of Optimizing Membership Payments
Value-Based Pricing
March 11, 2025
November 16, 2023

The Art of Optimizing Membership Payments

Optimizing membership payments for sustained revenue growth. Focus on customer willi

How to Find Net Income Loss
Competitive Pricing
March 11, 2025
November 14, 2023

How to Find Net Income Loss

Navigate the complexities of net income loss with our guide. Learn the art of accura

Price skimming: How to use high launch prices to maximize early revenue
Value-Based Pricing
November 3, 2025
January 22, 2025

Price skimming: How to use high launch prices to maximize early revenue

Learn how price skimming boosts profits, builds brand value, and drives early sales.

Revenue Growth Formula and Optimal Pricing
Competitive Pricing
March 11, 2025
November 10, 2023

Revenue Growth Formula and Optimal Pricing

Discover the essential pricing formulas that propel revenue growth. Uncover insights

Reducing SaaS Churn: A Customer-Centric Guide
Value-Based Pricing
March 11, 2025
November 9, 2023

Reducing SaaS Churn: A Customer-Centric Guide

Discover how adopting a customer-centric approach can effectively reduce SaaS churn.

Understanding Minimum Advertised Price - The Secret to Customer-Centric Marketing
Sales & Marketing
March 11, 2025
November 6, 2023

Understanding Minimum Advertised Price - The Secret to Customer-Centric Marketing

Elevate your business with a customer-centric approach to Minimum Advertised Price (

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