Articles

Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

Smarter pricing, better promotions: why precision beats big discounts

How to design discounts that actually change buyer behavior.

Priceagent

Nov 28, 2025

Sales & Marketing

Priceagent appoints serial entrepreneur Emanuel Lipschütz as Chairman to lead next phase of global expansion

New Chairman brings scale-up rigor to support rapid global expansion

Priceagent launches new platform and plans, putting pricing within reach of every team

Launch of new plans and free trial gives every business instant access to demand and revenue insights

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Optimizing Revenue: The Ultimate Guide to SaaS Pricing Strategies

Value-Based Pricing

March 11, 2025

March 4, 2024

Optimizing Revenue: The Ultimate Guide to SaaS Pricing Strategies

This ultimate guide explores different SaaS pricing models, key considerations, acti

Cracking the Code: Understanding Customer Willingness to Pay

Competitive Pricing

March 11, 2025

March 2, 2024

Cracking the Code: Understanding Customer Willingness to Pay

The secrets of customer willingness to pay (WTP) is your key to setting optimal pric

Value-Based Pricing

March 11, 2025

February 29, 2024

Revolutionizing Your Strategy: Advanced Pricing Intelligence Tools for Value-Based Pricing Success

Discover how to implement value-based pricing, optimize profits, and gain a competit

Value-Based Pricing

March 11, 2025

February 27, 2024

Beyond the Formula: Understanding Gross Margin for Value-Based Pricing

Forget cost-plus pricing! Unlock the power of gross margin analysis for value-based

Value-Based Pricing

March 11, 2025

February 25, 2024

Decoding Customer Churn: How Value-Based Pricing Can Be Your Antidote

Tired of losing customers? Discover how value-based pricing goes beyond the price ta

Premium Pricing

March 11, 2025

February 23, 2024

Mastering the Art of Premium Pricing: Where Value Meets Success

Forget trendy tactics! Discover how value-based pricing unlocks the power of premium

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Pricing studies on demand and on repeat.