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Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent appoints Jonas Eliasson to lead global sales, boosting commercial execution.

Priceagent
Priceagent
Feb 17, 2026
Company News & PR
The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

The Price of a Deal: Why discounting may be solving the wrong problem
Jonas Eifrém Strinnholm
Feb 16, 2026
Price Studies
The Price of Motivation: New year's resolutions lowers willingness to pay

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

The Price of Motivation: New year's resolutions lowers willingness to pay
Jonas Eifrém Strinnholm
Feb 16, 2026
Price Studies

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The common pricing challenges for startups and scaleups
Pricing Fundamentals
February 16, 2026
October 27, 2025

The common pricing challenges for startups and scaleups

Why pricing isn’t a one-time choice but a system that shapes growth.

What a $5 price wall in water tells us about premium brands
Company News & PR
February 16, 2026
September 4, 2025

What a $5 price wall in water tells us about premium brands

Liquid Death shows pricing power is real, but even icons hit a $5 wall.

Priceagent appoints Chris Clement as North America Customer Development lead
Company News & PR
February 16, 2026
August 27, 2025

Priceagent appoints Chris Clement as North America Customer Development lead

Veteran pricing and shopper insights leader to drive North American growth

Trump Mobile’s $47 plan: What the data really says
Case Spotlights
February 16, 2026

Trump Mobile’s $47 plan: What the data really says

Analysts called it a gimmick. The numbers could tell a very different story.

Telness Tech and Priceagent partner to eliminate guesswork in telecom pricing
Company News & PR
February 16, 2026

Telness Tech and Priceagent partner to eliminate guesswork in telecom pricing

New partnership empowers MVNOs to launch faster and grow revenue with demand-driven pricing intelligence

AI pricing in airlines raises big questions. Here's what we told The Independent
Competitive Pricing
February 16, 2026

AI pricing in airlines raises big questions. Here's what we told The Independent

Priceagent’s Philip Carls weighs in on the risks of AI-powered flight pricing

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