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Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent appoints Jonas Eliasson to lead global sales, boosting commercial execution.

Priceagent
Priceagent
Feb 17, 2026
Company News & PR
The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

The Price of a Deal: Why discounting may be solving the wrong problem
Jonas Eifrém Strinnholm
Feb 16, 2026
Price Studies
The Price of Motivation: New year's resolutions lowers willingness to pay

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

The Price of Motivation: New year's resolutions lowers willingness to pay
Jonas Eifrém Strinnholm
Feb 16, 2026
Price Studies

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Why cutting costs isn’t cutting it: The untapped power of pricing
Pricing Fundamentals
February 16, 2026

Why cutting costs isn’t cutting it: The untapped power of pricing

Pricing, not cost-cutting, is the sharpest lever for profit growth.

In a tariff-shaken market, pricing is your most powerful (and riskiest) supply chain lever
Value-Based Pricing
February 16, 2026

In a tariff-shaken market, pricing is your most powerful (and riskiest) supply chain lever

Real time pricing amid tariffs turns supply chains from risk to advantage

Pricing is performance. So why isn’t it treated that way?
Company News & PR
February 16, 2026

Pricing is performance. So why isn’t it treated that way?

Why pricing should be treated as a core part of performance strategy.

Priceagent introduces Price Check: The next step in challenging pricing guesswork for every company
Company News & PR
February 16, 2026
June 24, 2025

Priceagent introduces Price Check: The next step in challenging pricing guesswork for every company

New platform feature delivers cost-effective, on-demand pricing studies in minutes.

The sustainability pricing gap: What customers say vs what they pay
Premium Pricing
February 16, 2026

The sustainability pricing gap: What customers say vs what they pay

Why green claims rarely justify a higher price and what to do instead.

What most pricing strategies miss and why that’s a problem
Company News & PR
February 16, 2026

What most pricing strategies miss and why that’s a problem

The pricing blind spot too few teams are addressing.

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