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Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

Insights Pricing Strategy Case Study: Edrington & Priceagent

Insights Pricing Strategy Case Study: Edrington & Priceagent

How Edrington uses data to master pricing in Sweden’s retail monopoly

Priceagent
Priceagent
Apr 1, 2026
April 1, 2026
Sales & Marketing
Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent appoints Jonas Eliasson to lead global sales, boosting commercial execution.

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales
Priceagent
Feb 17, 2026
Company News & PR
The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

The Price of a Deal: Why discounting may be solving the wrong problem
Feb 16, 2026
Price Studies

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Priceagent appoints serial entrepreneur Emanuel Lipschütz as Chairman to lead next phase of global expansion
Company News & PR
February 16, 2026
November 18, 2025

Priceagent appoints serial entrepreneur Emanuel Lipschütz as Chairman to lead next phase of global expansion

New Chairman brings scale-up rigor to support rapid global expansion

Priceagent launches new platform and plans, putting pricing within reach of every team
Company News & PR
February 16, 2026
October 14, 2025

Priceagent launches new platform and plans, putting pricing within reach of every team

Launch of new plans and free trial gives every business instant access to demand and revenue insights

The common pricing challenges for startups and scaleups
Pricing Fundamentals
February 16, 2026
October 27, 2025

The common pricing challenges for startups and scaleups

Why pricing isn’t a one-time choice but a system that shapes growth.

What a $5 price wall in water tells us about premium brands
Company News & PR
February 16, 2026
September 4, 2025

What a $5 price wall in water tells us about premium brands

Liquid Death shows pricing power is real, but even icons hit a $5 wall.

Priceagent appoints Chris Clement as North America Customer Development lead
Company News & PR
February 16, 2026
August 27, 2025

Priceagent appoints Chris Clement as North America Customer Development lead

Veteran pricing and shopper insights leader to drive North American growth

Trump Mobile’s $47 plan: What the data really says
Case Spotlights
February 16, 2026

Trump Mobile’s $47 plan: What the data really says

Analysts called it a gimmick. The numbers could tell a very different story.

Don't just set a price: quantify the value of every feature with forward-looking customer data.

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