Articles

Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

Priceagent

Jan 21, 2026

Price Studies

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

Priceagent

Jan 21, 2026

Price Studies

Smarter pricing, better promotions: why precision beats big discounts

How to design discounts that actually change buyer behavior.

Priceagent

Nov 28, 2025

Sales & Marketing

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What a $5 price wall in water tells us about premium brands

Company News & PR

September 5, 2025

September 4, 2025

What a $5 price wall in water tells us about premium brands

Liquid Death shows pricing power is real, but even icons hit a $5 wall.

Priceagent appoints Chris Clement as North America Customer Development lead

Company News & PR

November 17, 2025

August 27, 2025

Priceagent appoints Chris Clement as North America Customer Development lead

Veteran pricing and shopper insights leader to drive North American growth

Trump Mobile’s $47 plan: What the data really says

Case Spotlights

August 19, 2025

Trump Mobile’s $47 plan: What the data really says

Analysts called it a gimmick. The numbers could tell a very different story.

Telness Tech and Priceagent partner to eliminate guesswork in telecom pricing

Company News & PR

August 13, 2025

Telness Tech and Priceagent partner to eliminate guesswork in telecom pricing

New partnership empowers MVNOs to launch faster and grow revenue with demand-driven pricing intelligence

AI pricing in airlines raises big questions. Here's what we told The Independent

Competitive Pricing

July 21, 2025

AI pricing in airlines raises big questions. Here's what we told The Independent

Priceagent’s Philip Carls weighs in on the risks of AI-powered flight pricing

Why cutting costs isn’t cutting it: The untapped power of pricing

Pricing Fundamentals

July 18, 2025

Why cutting costs isn’t cutting it: The untapped power of pricing

Pricing, not cost-cutting, is the sharpest lever for profit growth.

The pricing platform behind thousands of successful companies

Pricing studies on demand and on repeat.