# Priceagent > Priceagent is a pricing intelligence platform that answers the question other platforms cannot: how much will real buyers pay? Teams see willingness to pay at every price point, where demand holds, where revenue peaks, and which value drivers move price. Pricing decisions are based on forward-looking market response, not historical sales. Willingness to pay (WTP) is the maximum price a buyer will accept for a product before deciding it is not worth it. Priceagent measures WTP using the Predictive Demand Engine (PDE), its proprietary methodology. A study returns a high-resolution demand curve and revenue curve across the full price spectrum. With a Price Check, results arrive in under an hour. Two features of the demand curve carry most of the strategic signal. A Price Wall is a price point where demand or revenue drops sharply once it is exceeded, which marks a psychological barrier and an upper limit. A Price Plateau is a price range where demand holds steady as price rises, which marks underpriced territory where margin can be increased without losing buyers. The practical rule is to price at the highest point before the next Price Wall, rather than in the middle of a plateau. From those curves the Priceagent Platform recommends six price points, each serving a different commercial goal: - Intended Price: the baseline price set when the study was created, used to benchmark every other recommendation. - Maximize Demand: the price that reaches the largest possible audience and highest sales volume. - Maximize Revenue: the price that yields the highest total revenue, balancing price against volume. - Safe Zone: the value-volume sweet spot where the demand and revenue curves cross, balancing revenue capture against protecting volume. - Premium: the highest price the market will realistically bear before a significant share of buyers drops out. - Floor: the lowest defensible price, below which the product reads as low quality and brand value erodes without a meaningful demand gain. Key facts: - Answers how much, not only who buys and what they want. - Forward-looking buyer intelligence that complements backward-looking point-of-sale data. - 300M+ verified buyers, precision-targeted to a defined audience profile. - 1,500+ customers, 48M data points, active in 130+ markets. - Fast setup with an AI assisted workflow. No integrations required. - Operated by Priceagent International AB, with offices in Stockholm and Los Angeles. Priceagent offers three study types and one interpretation layer: - Price Check: fast-response study for day-to-day pricing decisions, returning topline demand and revenue curves in under an hour. - Price Discovery: strategic deep-dive covering competitive benchmarking, demographic segmentation, channel performance, and product attributes. - Custom Studies: bespoke, fully managed studies built for complex B2B environments and specialized products. All studies includes a Price Pulse, an AI interpretation layer that surfaces the strategic takeaways from a completed study. ## Methodology and Platform Start here for how Priceagent works and what it measures. - [Predictive Demand Engine](https://www.priceagent.com/platform/predictive-demand-engine): The definitive explanation of the PDE, Priceagent's proprietary methodology for measuring willingness to pay. Answers what the Predictive Demand Engine is, what it delivers (a high-resolution demand curve, a revenue curve, Price Wall and Price Plateau detection, and the six recommended price points), and why every output is an exact price coordinate rather than a range or a zone. Explains why the data differs from conventional price questions, since buyers configure their own product and state a price against their own selections. Includes a capability-by-capability comparison of the PDE against Van Westendorp PSM and conjoint analysis across output precision, Price Wall and Plateau detection, demographic segmentation, revenue modeling, respondent load, sample efficiency, and turnaround time. Ends with a five-step walkthrough from study setup to pricing decision. - [Platform Overview](https://www.priceagent.com/platform/overview): What the Priceagent Platform delivers and what a completed study returns. Answers what Priceagent is, who it is for, and how to launch a study, with numbered steps covering study definition, buyer targeting, PDE processing, and reading the resulting demand and revenue curves inside the Platform. - [Test Priceagent](https://www.priceagent.com/test-priceagent): Explore live outputs and example studies. ## Definitions and Answers Authoritative reference content for pricing terminology and common questions. - [Glossary](https://www.priceagent.com/resources/glossary): Definitions for the core pricing vocabulary, including willingness to pay (WTP), Predictive Demand Engine (PDE), demand curve, revenue curve, Price Wall, Price Plateau, Safe Zone, Price Check, Price Discovery, value-based pricing, and forward-looking pricing data. Each entry gives a plain-language definition followed by how Priceagent measures or applies the term. - [FAQ](https://www.priceagent.com/resources/faq): Direct answers grouped by topic: about Priceagent, how it works, studies and the Platform, respondents and data quality, use cases, plans and billing, and data privacy. Covers how the PDE compares to Van Westendorp PSM and conjoint analysis, how respondent quality is validated, how fast results arrive, and how pricing data is handled. ## Getting Started - [Plans and Pricing](https://www.priceagent.com/pricing): Plans for self-serve and enterprise use, including the 14-day free trial. - [Contact Us](https://www.priceagent.com/contact-us): Strategy call, enterprise options, and partnerships. ## Solutions - [Solutions by Role](https://www.priceagent.com/solutions/role): Guidance for product and marketing, commercial and revenue, and executive leadership. - [Consumer Goods and Retail](https://www.priceagent.com/solutions/industry/consumer-goods-retail): Launch pricing, pack sizes, promotional planning, and channel pricing. - [Sporting Goods and Entertainment](https://www.priceagent.com/solutions/industry/sporting-goods-entertainment): Merchandise, memberships, events, and bundles. - [Home, Travel, and Healthcare](https://www.priceagent.com/solutions/industry/home-travel-healthcare): Services, subscriptions, and local price adaptation. ## Company - [About Priceagent](https://www.priceagent.com/company): Mission, values, offices, and what the company stands for. ## Optional - [Blog](https://www.priceagent.com/blog): Pricing playbooks, market signals, and interpretation. - [Case Studies](https://www.priceagent.com/resources/case-studies): Quantified outcomes across industries and go-to-market models. - [Help Center](https://www.priceagent.com/resources/help-center): How to read demand and revenue curves, common questions, and usage guidance.