Articles

Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent appoints Jonas Eliasson to lead global sales, boosting commercial execution.

Priceagent
Priceagent
Feb 17, 2026
Company News & PR
The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

The Price of a Deal: Why discounting may be solving the wrong problem
Jonas Eifrém Strinnholm
Feb 16, 2026
Price Studies
The Price of Motivation: New year's resolutions lowers willingness to pay

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

The Price of Motivation: New year's resolutions lowers willingness to pay
Jonas Eifrém Strinnholm
Feb 16, 2026
Price Studies

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Value-based pricing vs. Cost-plus pricing: Which strategy drives better results?
Value-Based Pricing
February 16, 2026
March 21, 2025

Value-based pricing vs. Cost-plus pricing: Which strategy drives better results?

How value-based pricing outperforms cost-plus in modern markets.

The role of AI in modern pricing strategy
Competitive Pricing
February 16, 2026
September 17, 2024

The role of AI in modern pricing strategy

Where AI delivers in pricing and where human input still matters most.

How Analytics Can Transform Your Business
Pricing Fundamentals
March 11, 2025
September 13, 2024

How Analytics Can Transform Your Business

Learn how data-driven pricing can transform your business. Discover the benefits of

How to Price Gift Items Using Value-Based Pricing: Navigating the Challenges
Value-Based Pricing
March 11, 2025
September 9, 2024

How to Price Gift Items Using Value-Based Pricing: Navigating the Challenges

Discover how value-based pricing can help you set optimal prices for gift items by t

Seven Pricing Strategies to Drive Accelerated Subscription Growth
Sales & Marketing
March 14, 2025
August 1, 2024

Seven Pricing Strategies to Drive Accelerated Subscription Growth

Proven techniques by leading subscription businesses employ to maximize subscription

Revenue Management Best Practices for Multi-Product Organizations
Sales & Marketing
March 11, 2025
July 29, 2024

Revenue Management Best Practices for Multi-Product Organizations

Proven frameworks top revenue strategists employ to align cross-functional teams & e

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