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Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent appoints Jonas Eliasson to lead global sales, boosting commercial execution.

Priceagent
Priceagent
Feb 17, 2026
Company News & PR
The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

The Price of a Deal: Why discounting may be solving the wrong problem
Jonas Eifrém Strinnholm
Feb 16, 2026
Price Studies
The Price of Motivation: New year's resolutions lowers willingness to pay

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

The Price of Motivation: New year's resolutions lowers willingness to pay
Jonas Eifrém Strinnholm
Feb 16, 2026
Price Studies

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Beyond the Formula: Understanding Gross Margin for Value-Based Pricing
Value-Based Pricing
March 11, 2025
February 27, 2024

Beyond the Formula: Understanding Gross Margin for Value-Based Pricing

Forget cost-plus pricing! Unlock the power of gross margin analysis for value-based

Decoding Customer Churn: How Value-Based Pricing Can Be Your Antidote
Value-Based Pricing
March 11, 2025
February 25, 2024

Decoding Customer Churn: How Value-Based Pricing Can Be Your Antidote

Tired of losing customers? Discover how value-based pricing goes beyond the price ta

Mastering the Art of Premium Pricing: Where Value Meets Success
Premium Pricing
March 11, 2025
February 23, 2024

Mastering the Art of Premium Pricing: Where Value Meets Success

Forget trendy tactics! Discover how value-based pricing unlocks the power of premium

Competitive Pricing: Friend or Foe?
Competitive Pricing
March 11, 2025
February 21, 2024

Competitive Pricing: Friend or Foe?

Ditch the price-match trap! Learn how value-based pricing empowers you to charge wha

Demystifying Premium Pricing: The Value-Based Pathway to Success
Premium Pricing
March 11, 2025
February 19, 2024

Demystifying Premium Pricing: The Value-Based Pathway to Success

Learn how value-based pricing unlocks the power of premium offers, attracting loyal

Cracking the Code with Online Consumer Panels
Value-Based Pricing
March 11, 2025
February 17, 2024

Cracking the Code with Online Consumer Panels

Ditch guesswork, embrace data! Learn how online consumer panels unlock customer perc

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